Handmade · Urban Self Help Groups · Jammu & Kashmir
From her hands in the Valley,
to your home anywhere on earth.
Pashmina spun by hand, saffron picked at dawn, walnut wood carved over winters — made by the women of J&K's Self Help Groups. Every order pays her group directly, and a QR sticker on your parcel lets you meet the maker.
Verified authentic
GI-tagged & SHG-made
Each product is registered on a Government of J&K platform and stamped with a unique QR code. Scan it to trace the exact Self Help Group — and the district — it came from.
A DAY-NULM initiative · HUDD, Govt. of J&K
Artisans empowered
Districts of J&K
Goes to the SHG
GI-tagged crafts
Four corners of the craft
Explore by tradition
Fresh from the looms & kitchens
Shop the collection
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Why every purchase matters
You're not buying from a shelf.
You're buying from her.
“When someone in another city wraps themselves in a shawl I spun, my daughters see that our hands are worth something. That is what this marketplace gave us.”
— A member of an SHG in Srinagar, supported under DAY-NULM
Bring your SHG onlineDirect income
Sales settle to the group's own bank account — no middlemen.
Heritage, kept alive
Demand for GI crafts keeps centuries-old skills employed.
Women-led
Every seller here is an urban women's Self Help Group.
Reinvested locally
Earnings circulate back into J&K's urban neighbourhoods.
Trust, built into every parcel
Scan. Verify. Meet the maker.
A counterfeit market surrounds Kashmiri crafts. Sonzal answers it with a QR sticker on every product — backed by the Government of J&K.
The SHG lists it
When an artisan adds a product, the platform mints a unique code and a printable QR sticker for it.
It travels with the craft
The sticker rides on the tag or packaging — through the workshop, the warehouse, all the way to you.
You scan to confirm
One scan reveals the product, its GI tag, and the exact Self Help Group and district behind it.